I try my best to contribute to the field by applying my research output to teaching and building a creative and positive classroom atmosphere that ensures students experience quality learning. I have taught core courses in marketing and analytics in the past few years. I am enjoying teaching different marketing courses, but I passionate about marketing Research and Marketing Analytics courses.

Since I joined School of Sport Management (SPAD) at Laurentian University, I have taught Sports Marketing and Sponsorship, Business Analytics in Sports, Marketing Research Methods, and Sport Performance Analytics.