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Biography

I joined Laurentian University Faculty of Management, School of Sports Administration (currently known as School of Sport Management) in July 2018. My research focuses on Marketing Strategy, Marketing-Finance interface, and Marketing Channels. I am interested in how different firm's marketing actions and investments impact the firm performance and shareholder value.

I employ several methodologies to address the empirical research questions. These methods include meta-analysis (Two-Stage SEM and Meta-Regression), as well as different econometric techniques such as Panel Data Econometrics, Survival Analysis, and Event Study. I am very interested in conducting meta-analysis studies because they offer a good picture of the domain of interest, resolve inconsistencies and provide avenues for further research. I published two papers using meta-analysis.

Publications

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Ebrahimi, S., & Eshghi, K. (2022). A meta-analysis of the factors influencing the impact of security breach announcements on stock returns of firms. Electronic Markets, 1-24. https://doi.org/10.1007/s12525-022-00550-2.
Purdy, L., Eslami, H., Eshghi, K., & Rod, M. (2022). Technology sourcing and the dark side of open innovation: Evidence from the biopharmaceutical sector. Technovation, 102521. https://doi.org/10.1016/j.technovation.2022.102521
Eshghi, K. (2022). Are sports sponsorship announcements good news for shareholders? A meta-analysis. International Journal of Research in Marketing, 39(1), 268-287. https://doi.org/10.1016/j.ijresmar.2021.04.003
Eshghi, K., & Ray, S. (2021). Conflict and Performance in Channels: a Meta-analysis. Journal of the Academy of Marketing Science, 49, 327-349. https://doi.org/10.1007/s11747-020-00751-1
Eshghi, K, Shahriari, H., & Ray, S. (2021). Sports Sponsorship Announcements and Marketing Capability, (Just accepted at Journal of Sport Management)
Eshghi, K. (2020). The impact of Sports Sponsorship Announcements on the Stock Market Returns: A Systematic Literature Review, International Journal of Sport Management, 21, 1-49. https://americanpresspublishers.com/IJSMContents2020.html
Eshghi, K., & Ray, S. (2019). Managing Channel Conflict: Insights from the Current Literature. in “Handbook of Research on Distribution Channels.” Editors: James Brown, Rajiv Dant, and Charles Ingene. Edward Elgar Publications. https://www.elgaronline.com/view/edcoll/9780857938596/9780857938596.00014.xml